In the modern economy, data is the new oil—but an oil spill can bankrupt you. With the enforcement of India’s Digital Personal Data Protection Act, 2023 (DPDP Act), privacy is no longer a “check-the-box” formality. It is a critical legal obligation that shapes how businesses collect, process, and protect personal data.
For startups, technology companies, and established enterprises alike, the way you manage user data now determines both regulatory exposure and market trust.
At A&Y Legal, we go beyond drafting privacy policies. Our team designs privacy-by-design compliance frameworks that embed legal safeguards into your business processes, technology architecture, and governance systems—turning regulatory compliance into a strategic advantage.
The New Rules of the Game: DPDP 101
The DPDP Act fundamentally reshapes the relationship between organisations handling data (Data Fiduciaries) and individuals whose data is processed (Data Principals). Key obligations include:
• Explicit Consent Requirements– Consent must be free, specific, informed, and unambiguous. Pre-ticked boxes, bundled consent mechanisms, or vague disclosures are no longer compliant.
• Right to Erasure and Withdrawal– Individuals can request deletion of their personal data once the purpose of processing is fulfilled or when consent is withdrawn.
• Significant Data Fiduciaries (SDF)– Organisations processing large volumes of personal data may be classified as SDFs and must comply with heightened obligations, including appointing a Data Protection Officer and undergoing periodic audits.
• Severe Financial Penalties– Data breaches or non-compliance can attract penalties of up to ₹250 Crores, making data governance a Board-level compliance priority.
Our Privacy-First Compliance Framework
We assist organisations in transitioning from the earlier Information Technology (Reasonable Security Practices) Rules to the new DPDP regulatory regime through a structured and practical compliance framework.
Our Data Privacy & DPDP Services
Data Mapping & Inventory
We conduct detailed audits of your data lifecycle, mapping how personal data is collected, processed, stored, and transferred across your organisation to establish complete visibility and control.
Multilingual Privacy Notices
Our team drafts clear and accessible privacy notices in English and applicable scheduled Indian languages to meet the DPDP Act’s transparency and accessibility requirements.
Consent Management UX Review
We analyse website and application interfaces to ensure consent mechanisms comply with the DPDP Act’s requirement for affirmative, informed user consent, while maintaining user-friendly design.
Data Protection Impact Assessments (DPIA)
We conduct comprehensive DPIAs for organisations classified as Significant Data Fiduciaries and for businesses handling sensitive or high-risk data processing activities.
Breach Response & Notification Protocols
We design incident response frameworks and reporting protocols aligned with regulatory breach notification obligations to minimise legal exposure during security incidents.
Vendor & Third-Party DPDP Compliance
We review and restructure vendor agreements, cloud service contracts, and data processing arrangements to ensure third-party ecosystems remain compliant with DPDP obligations.